The short version

I'm a product builder based in Dorset, UK. I take ideas and turn them into real, working applications — the kind with actual users, actual payments, and actual AI features built in.

I work with the latest AI development tools, which means I can build faster and at a lower cost than traditional agencies — without sacrificing quality. It's how I built Dinara, a comprehensive AI health coaching platform with personalised nutrition, workout programming, payments, and an AI coach that knows your entire medical profile.

I'm not going to overwhelm you with technical jargon. When you work with me, we talk about what your product needs to do for your users, and I figure out how to make that happen. You'll get daily updates showing real progress — actual features you can click on and use, not status reports full of acronyms.

The person you speak to on our first call is the person who builds your product. No account managers, no junior developers, no handoffs. That's the deal.

Eric

Product Builder · Dorset, UK
🇬🇧Based in Dorset, UK
💬Direct access — no middlemen
AI-native product builder
🚀Idea to live product in weeks

Why work with a solo builder?

You save money

No office rent, no account managers, no sales team. You pay for the product being built and nothing else. That's why I'm 70% cheaper than most UK agencies.

You move faster

One person making decisions means no meetings about meetings. When you request a change, it happens. Not "I'll raise that with the team next sprint."

You know who's building it

Agencies pitch their best people then hand your project to a junior. With me, the person you talk to is the person writing the code. Always.

What I believe in

Ship fast, iterate faster

A live product with 80% of the features beats a perfect product that never launches. Get it in front of users, learn what works, and improve from there.

Honesty over sales

If your idea needs work, I'll tell you. If I'm not the right fit, I'll tell you that too. I'd rather turn down a project than take your money and deliver something poor.

AI is a tool, not a gimmick

I use AI to build faster and smarter. But AI features in your product should solve real problems for your users — not just be there so you can say "we use AI."

Outcomes over hours

I don't charge by the hour and pad timesheets. I quote for the outcome — a working product — and deliver it. If I finish early, you save money.

Got an idea?
Let's make it real.

Book a free 30-minute strategy call. I'll give you an honest assessment — what it'll take, what it'll cost, and whether I'm the right fit.